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Tips on Marketing for Small Companies

16. 10. 2015Author: Alexandra John

Owning a small company in this day and age is nothing new – it seems as if there is always a small company popping up somewhere. However, there’s a difference between owning a small company and owning a successful small company – not every new entrepreneurship is able to survive. With the right marketing techniques at hand, however, you will increase your chances of becoming a successful entrepreneur. Today, I´m going to give you some tips on marketing for small companies …

Tips on Marketing for Small Companies

Send Weekly Emails

As a small business owner, you need to maintain a good relationship with your customers. A good way to do this would be to send out an email that offers something of value to your customers. Whatever you do, it is important that you touch base with your customers on a weekly basis.

Create an Interesting Giveaway

Have you ever considered creating a giveaway? When you create the giveaway, make sure you are giving away something the contestants won’t want to toss in the garbage.

Offer Instructional Videos

In this day and age, video content is valuable. We’re not saying you have to pay top dollar for a professional video – you can easily do an instruction video yourself or hire a freelancer to do it for you.

Don’t Forget About Social Media Sites

Social networking is bigger than it has ever been before, so you cannot forget about it. This includes Facebook, LinkedIn, Twitter and Pinterest. If your business is image-oriented, it wouldn’t hurt to toss Instagram in the mix as well. The trick here is to use social media to reach out to people throughout the web – this is a good way to get your small business name out there.

A Referral Program

Have you ever considered a referral program? Many companies use referral programs in order to encourage people to tell others about their products and/or services. With a referral program, the biggest benefit is the fact that you will be able to turn to your existing customer base to help you reach new customers.

Content Marketing

You cannot forget about content marketing - this is one of the best ways to rive traffic to your website. Content marketing includes e-books, white papers, podcasts, webinars, blog posts, videos and the whole nine yards. It goes without saying, the content you have directly reflects your business, so it is important that you offer high quality content and don’t try to take shortcuts.

Participate in Forums

Throughout the world wide web, you’ll come across many different forums – participate in the forums within your business niche. By engaging in these forums, you will be able to increase your online network and you might even gain some new customers.

You see, every business starts out small, but with a large amount of work, you will be able to make it big. These marketing tips will help get your small business of the ground, so you can be a successful entrepreneur. 


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